Apple’s new launch

Steven Paul Jobs, better known as Steve Jobs, founded the company in 1976 along with Steve Wozniak in his family home’s garage. He was all of 21 years and little did he know that he would go on to become a household name across the globe.

On 12th September 2018, Apple’s iPhone Xs, iPhone Xs Max and the iPhone XR were out and so were the smartphone technological advancements that the company had been working on since the past one year. Some conspicuous omissions at the launch were updated iPad Pros and MacBooks.

Since the time of Steve Jobs, Apple has ben famous for its grand events at new product launches and Tim Cook, the current CEO, lived up to this expectation at the grand launch this year too. The very first iPhone launch event in 2007 was phenomenal. Click here to view the entire video.

The very base of Apple is to think differently and create revolutionary products, as is showcased in their logo, the tagline and their commercials. The Macintosh computers launched in 1984, changed the way the world saw personal computers. The commercial for the same was called “1984” and Anya Major, a British athlete, came running to “burn” the normal line of work, hinting towards transforming the way people think. It also had an indirect hint to George Orwell’s famous novel “Nineteen Eighty-Four 1984” which describes a dystopian (imperfect) world future if set rules were followed. Watch the commercial here 

Apart from breaking norms, users are currently also gearing up to burning their wallets as these new phones are the most expensive iPhones ever!